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December 5, 2008
 
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Recent Headlines - Entertainment: Branding

Musicians and Artists Rely on MySpace to Market Music; Even Baby Boomer Bands Should Get on Board MySpace for Musicians book shows artists how to promote music online. Now that adults account for almost 70 percent of MySpacers, "It's not just for major labels and teenagers," says author Fran Vincent. "MySpace is a must for all indie musicians." - 2008-01-03

LOVERBOY Five Star CD Reviews Continue for 'JUST GETTING STARTED' Exclusively Sold at Wal-Mart in the United States RockSTAR Music Corp. created a special LOVERBOY Free Video Link on the making of the new CD featuring Mike Reno with classic LOVERBOY clips for the Fans. - 2007-12-13

Striking Writers Put Reality TV Shows like Hydra Executives To The Test -- Casting Is This Saturday Casting for the International English Language Reality TV Show is set for this Saturday, Dec. 15, Beverly Hilton hotel, Beverly Hills, CA, and brings three countries and 16 entrepreneurs together. - 2007-12-13

DiamonDisc Records Releases the Popular Al Jolson Song to Benefit Victims of the Southern California Wildfires DiamonDisc Records and Andrew Heller release a new rendition of "California Here I Come," available on iTunes with all proceeds going to the American Red Cross in Southern California. - 2007-11-30

1 Attachment Media Giants Team With Pluck to Connect With Facebook and OpenSocial: Move Allows the Sharing of Audience Contributions and Profile Information Between Mainstream Media Sites and Social Networks Pluck(R) Corporation today announced it will connect the Pluck SiteLife social media platform with recently announced Facebook and OpenSocial APIs to link the audiences of the world's top media properties and social networking sites. As a result, Pluck customers, which include over 200 of the world's largest media web sites, will be able to share social media contributions and audiences with top social networks, such as Facebook and MySpace. The first media companies to test and take advantage of the new APIs to expand their reach online include Gannett, Reuters, Discovery Communications, The Washington Post, The Economist, Freedom Interactive, Canadian Broadcasting Corporation, Rodale and Meredith Corporation. - 2007-11-28

A&M Entertainment Offers Sponsorship Opportunities for Upcoming Tours National music entertainment platforms available for sponsorship; genres to include R&B, rock and urban music. - 2007-11-14

Hip Digital Media And EMI Music Enter Into DRM-Free Digital Music Initiative Across North America for Consumer Brand, Loyalty and Incentive Programs EMI Canada becomes first label to use Hip Digital's CMS engine. - 2007-11-12

Gene Simmons Joins Gangster Big Band Royal Crown Revue at Hard Rock Casino for Family Jewels Filming Rock legend Gene Simmons of the band KISS will be performing live with big band Royal Crown Revue this coming Friday November 9th, at "The Joint" located in the Hard Rock Casino in Las Vegas. - 2007-11-08

MAYO Communications, LA Adds Powerful TV Drama "Whittaker Bay" and H20 Entertainment To Roster MAYO Communications has been retained for media relations and national publicity for one of America's most promising TV drama's filmed on location in Wilmington, North Carolina. - 2007-11-05

The Orchard Announces Slate of New Distribution Deals, Including Reader's Digest Music Securing New Labels for Roster, Adding to Growing Artist Selection and Genres - 2007-10-31

Austin Based Indie Label Showcases Local Tenor Andrew Heller Austin, Texas based DiamonDisc Records releases new CD featuring powerful tenor, Andrew Heller. The CD, MY BELOVED, is a compilation of favorite songs of the great American songbook. - 2007-10-30

Hip Digital Media Continues to Lead the Incentive, Premium and Loyalty Market Through Digital Music Distribution Major Brands Use Music To Drive Sales - 2007-10-24

MAYO Communications Media Guru To Discuss Entertainment Publicity Trends At UCLA Vice President George Mc Quade is Scheduled to Speak at UCLA's Entertainment Publicity Class Tonight - 2007-10-23

Puretracks, Billboard Form Alliance to Launch Billboard’s Digital Music Redemption Platform for Pre-Paid Music Download Cards Billboard, the world’s most comprehensive source of music, digital data and events, and Puretracks, a leading North American music download service provider licensed by all major record companies, today announced the launch of the Billboard digital music redemption platform for Billboard-branded pre-paid music download cards available at www.billboardgiftcard.com. - 2007-10-18

Ringle, Shmingle: Ribkat & Josy B's "Red Rum" Single to Give Consumers What They Want -- One Ringtone, One Hit, One Instrumental, One Remix, One Video and Bonus Tracks Ribkat & Josy B will be debuting the first club smash hit single "Red Rum" on October 16, 2007. In response to the industry's "ringle," Ribkat chose to record wiht Josy B to test some of the latest technologies Josy B Music & Publishing's distributor iNTERTAINMENT.NETWORK is currently using, such as copyright protection, metadata, digital distribution, airplay monitoring and online tracking. Release party guests will receive an RSVP confirmation via mobile along with a complimentary Red Rum ringtone and wallpaper. Consumers can purchase the single / ringtone for $.99, but in November's re-release, at $6.98 they'll receive one ringtone, one hit, one instrumental, one remix, one video, and bonus tracks -- all online downloads or on a Made-To-Order CD shipped directly to fans. - 2007-10-16

New Visions Merges with Technology Partner Cube80 New Visions are pleased to announce today, that they have joined forces with their technology partner Cube80 to form New Visions Mobile. The two businesses have worked alongside each other for over 5 years and the merger is a move to capitalise on the growing demand for mobile marketing services. - 2007-10-15

Trillion Entertainment Launches New Digital Media Delivery To Mobile, TV and Web New Media Company Aggressively Targets U.S. Market and China. - 2007-10-09

Exclusive Worldwide Premiere of Michael Bublé Music Video on the Internet, Powered by Hip Digital and Itiva Networks Warner Bros. recording artist chooses the world's hottest marketing medium to showcase latest work and expand fan base. - 2007-09-27

Music Choice Brands October as 'Rocktober' with Special Programming Featuring Rock's Legends and Its Rising Stars: Korn, Paramore, Plain White T's, The Clash, All That Remains, and Killswitch Engage All Featured in October on Music Choice Music Choice, the multi-platform music network that reaches millions of music fans through their televisions, online, and cell phones, announces the launch of 'Rocktober', a month-long programming & marketing campaign dedicated to Rock's hottest established and emerging artists. The long list of featured artists and bands includes Korn, Paramore, Plain White T's, The Clash, All That Remains, and Killswitch Engage. Music Choice will offer Original shows, video premieres, video playlists, and a selection of classic videos & DVD clips throughout the month of October to watch on its free On Demand network and its free online music service. - 2007-09-27

Viva La Rock, a Creative and Experiential Marketing Agency Launches Connecting Youth-Driven Brands with Major Music Labels and Artists: Viva la Rock Delivers Innovative Results by Creating Highly Successful Promotions and Strategic Partnerships Between Brands and Artists, Including Helio and Panic! at the Disco, SouthWest Airlines and JET, Heineken and Gym Class Heroes and Guitar Center and Bloc Party Viva la Rock, a cutting-edge experiential marketing and creative resource agency for entertainment companies and youth-driven brands, has quickly established itself as a creative force within the music and entertainment industries through it's innovative work with world-class artists, labels and brands. The agency was founded by two former Atlantic Records marketing executives, Julianne Hintz and Lindsay Harris, who have developed and executed countless campaigns focused on connecting artists, labels and movie studio talent with brands, while creating unique, non-traditional, youth-driven campaigns. In addition to the groundbreaking work they've executed in the past, Viva la Rock is pleased to announce the agency's latest campaign connecting Helio and Paramore for the band's upcoming headlining tour kicking-off at the end of October. - 2007-09-12

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