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Three-Time Grammy Winner — DIDDY — Featured on Music Choice Multi-Platform Network

Ground-Breaking Hip-Hop Artist, Producer, and Performer Is November's 'Artist of the Month' On Music Choice On Demand. DIDDY Bares It All On "DIDDY NAKED" Exclusively On Music Choice On Demand.

New York, NY (Billboard Publicity Wire) November 1, 2006 -- Music Choice, the leading, multi-platform music network, today announced that DIDDY, one of today's most powerful forces in music, would be the featured 'Artist of the Month' in November on Music Choice On Demand. This multi-platform promotional program, reaching millions of music fans through their TVs, PCs and cell phones, takes an unprecedented look at the life of one of today's most focused creative artists and highly successful business executives. DIDDY's music video "Bad Boy For Life" and the video "Come To Me", his blockbuster first single/video from his new #1 album Press Play, will be available for viewing through the month of November, along with an extensive collection of music videos from a variety of hot recording artists from Bad Boy Records, one of the industry's hottest labels. Music Choice On Demand viewers will be asked to vote for their favorite Bad Boy artist's music video ("Mo Money, Mo Problems", "I Need a Girl" and "Big Poppa") by recording their vote at http://www.musicchoice.com/aom. The results will be posted throughout the month on the Music Choice R&B/Hip Hop audio channel.

A BEST OF BAD BOY Hot Video List, featuring music videos from Danity Kane, Cassie, Young Joc and DIDDY, will also be offered on Music Choice On Demand throughout the month of November to watch whenever -— and however often -— at no charge.

What is it that makes DIDDY, well DIDDY?

The exclusive content includes two unique shows: MAKING OF THE MOGUL and DIDDY NAKED, produced by and for Music Choice On Demand. MAKING OF THE MOGUL features DIDDY sharing the secrets of his success, while his colleagues in the music business answer the burning question, "What is it that makes DIDDY, well DIDDY?" In addition, through his responses to candid questions from fans on the street, DIDDY reveals some of his innermost thoughts on DIDDY NAKED.    

There will also be a mobile platform to the DIDDY Artist of the Month program in November. DIDDY will be Sprint's featured artist from November 1 through November 15th with the Music Choice channel featuring a DIDDY/Bad Boy music video each day, along with behind–the-scenes footage from DIDDY's photo shoot, clips from DIDDY's hosting of a freestyle content and Bad Boy artist features. Warner Music will also be offering exclusive DIDDY content to Sprint customers during the artist promotion.    

In addition to the content available on Music Choice On Demand, the No. One free video-on-demand service in the country, the Music Choice non-stop audio music service, which reaches 30 million homes nationwide, will feature a wide selection of audio tracks from DIDDY's early days through today.

"Within just six weeks of launching our new Artist of the Month program, Music Choice has realized more than five million orders for its featured artists in September and October," says Damon Williams, VP of Programming and Production for Music Choice. "Now, the excitement is at a fever pitch with the addition of DIDDY to our distinguished list of featured artists."

About Music Choice®
Music Choice is the premier multi-platform music network that reaches millions of consumers nationwide through their TVs, PCs and cell phones. Music Choice programs both video and audio music channels, produces exclusive music shows, films in-studio artist performances and interviews, and distributes daily entertainment news. Headquartered in Horsham, PA, Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications, and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com

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music choice artist of the month diddy hip hop r & b multi-platform music network

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