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Newest Business-Building Handbook Released Boosting the Indie Music Revolution
Peter Spellman releases his newest business-building handbook,
"Indie Marketing Power". Expert guidance through the intimidating details of getting noticed in a noisy entertainment world.
Boston, MA (Billboard Publicity Wire) November 27, 2006 -- Music producers riding the wave of the indie music revolution are about to get a huge boost. Music business educator and career coach Peter Spellman has just released his latest book, "Indie Marketing Power: The Resource Guide for Maximizing Your Music Marketing," a 386-page knowledge-rich handbook designed to help all music entrepreneurs navigate through the hundreds of music marketing and promotional opportunities available today.
Spellman's book focuses on the fast-growing population of "micro"
music businesses. From booking agencies and indie record labels, to small retailers and music production houses - the industry is witnessing a tremendous groundswell of music entrepreneurial activity.
Derek Sivers, founder of CD Baby called Indie Marketing Power "the most helpful book for musicians promoting their music that I have ever seen. I'm considering this not just essential reading, but REQUIRED reading for every musician I know!" And Tess Taylor, President of the National Association of Record Industry Professionals (NARIP) writes that Indie Marketing Power provides "a well-researched reservoir of information…Superior to anything I've read on the subject."
"Indie Marketing Power" is packed with market intelligence, smart strategies and fresh perspectives on essential music marketing ideas and practices. It covers everything from discovering your unique market niche and assessing your current marketing practices, to tapping the power of your audience, securing profitable license deals and expanding your music overseas. In between you'll discover the best promotional practices for live performance, selling merchandise, working the media, using ecommerce, building your mailing lists, securing radio airplay, finding the right distributors, attracting sponsors, and much, much more. The final chapter walks you through the process of writing a results-driven marketing plan, and three glossaries and a 38-page Further Resource Guide top it off.
Each eGuide is available electronically as an Adobe .pdf (portable document format), complete with search feature, hyperlinked text and (of course) free shipping.
Indie Marketing Power sells for $29.95 and is available from Music Business Solutions. A print edition, available in September '06, is available exclusively for the college and university markets.
Additional MusicBiz eGuides include "Sample Record Company Business Plan," "Sample CD Marketing Plan," and "Indie Power: A Business-Building Guide for Record Labels, Music Production Houses, and Merchant Musicians."
Author Peter Spellman is Director of Career Development at Berklee College of Music, Boston, and a recognized expert on music business development and grass roots music marketing. He is featured in the documentary film, "What is Indie?" and his MusicBiz eGuides are used in universities across the country and are read in over twenty-five countries around the world.
All MusicBiz eGuides can be purchased at www.mbsolutions.com/books
Peter Spellman is available for interviews and workshops.
Contact him at: 888-655-8335 or success@mbsolutions.com
Editors: Review copies and Article excerpts available upon request.
MusicBiz eGuides are published by Music Business Solutions (www.mbsolutions.com), a coaching service and training ground for 21st century music entrepreneurs.
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