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Press release distributed in partnership with ... 
L. Myers Debuts at Sunset Urban with "Infinity," in Stores Nov. 13
Embracing an effortless eloquence and smooth persona of a top Hip Hop artist, the music of L. Myers has defined the true meaning of American soul.
(Billboard Publicity Wire) December 14, 2007 -- Embracing an effortless eloquence and smooth persona of a top Hip Hop artist, the music of L. Myers has defined the true meaning of American soul. Like his hometown godfathers, this Philadelphia native has a deep voice and unique style that captures the vibe of vintage Hip Hop music without sounding old fashion. On his latest disc Infinity, that blend can be clearly heard throughout the entire CD.
"It's always been a goal of mine to continue the great tradition of Hip Hop music," Myers says. "When I was growing-up it was all about the Philadelphia International soul men and about the Motown artists. From the first time I ever stepped into a recording studio, I knew that I wanted to emulate the likes of The Roots and Cypress Hill." While Myers may have some legendary shoes to fill, the longevity in his career is what he is looking for as a music artist.
Don Lichterman, the head of Sunset Records and Sunset Urban states that "today, the music industry has a fast turnaround of acts vying to be the next best thing or trying to be that next popular hip hop artist. It's rare to find an artist with longevity. L. Myers and producer/mixer Rod Millwood have created strong music on this debut CD". Lichterman continues that "we had this released originally as an EP this year and Rod went back in the studio last month to finish up the final mixes on the full length CD." This recording will mark the first release at the newly created Sunset Urban music division at Sunset's Records Group (SRG).
Like the late Luther Vandross before him, the secret of L. Myers rhythmic endurance comes down to his ability to create eternal music. With the release of Infinity, Myers first disc for his new label Sunset Urban/Blue Mountain Records, the wonderful hip hop artist could not be more pleased with the outcome of this CD. "When I heard that Sunset had been starting an Urban music division, my first reaction was to get back into the studio to retool this Infinity CD," says producer and head of Blue Mountain Records, Rod Millwood. He approached Lichterman last month during the implementation of Sunset Urban this year. "I really wanted something out in 2007 from this division," says Lichterman. "I wasn't very happy with how the division had been started last month," Lichterman confesses, "and then it hit me to bring in a production company with a great track record."
Lichterman and Millwood have been working together for about year. The Laff House Comedy Club and Blue Mountain Records have distribution deals with eSunset, the digital distribution division at Sunset Records. Millwood's production credits include The Laff House Comedy Club CDs, CDs and DVDs by Mark Simmons and Kevin Hart. Millwood also has credits for his production work on Flames by Patti Labelle (1997) along with his production work on the Butter soundtrack for HBO and with Peaches Herb. This month, two of Millwood's artists are performing at the HBO Comedy Festival (see news story).
Having penned and completed about thirty-three new songs before completing this final CD, Myers was more than ready to release a full length CD. "Right now, I am excited and enthusiastic to do what I can do in my new situation with the new resources created at Blue Mountain and more notably at Sunset Urban." Without a doubt, the landscape of Hip Hop music has reached every demographic in today's marketplace, but that fact has not hindered Myers creative process. "It would be a mistake for us to compete with, say, Chris Brown and Kanye West this year," Lichterman laughs and "Myers material will very much appeal to everyone from teenagers to older folks like myself."
It would have been too easy for Myers to follow the Hip Hop template of writing about romance. But on Infinity, the artist in him felt the need to be more revealing about that part of his life. "As a person that writes my own music and songs, my goal has to always been to find new ways to say old things in my songwriting," Myers says. "It is all about being honest and exploring who I am as a person before putting those words onto paper. Like everyone else, I am a much different today than I was growing up as a kid." The Infinity CD boasts not only Millwood as the Executive Producers, Mona Wilkerson and Shawn "The Big Kid" Andrews who is the current lineman for the NFL's Philadelphia Eagles are the Executive Producers on this CD. Also on the CD performing is Kevin Hart (Soul Plane, The Big House, I'm A Grown Little Man), the world famous comedian that is now the host of MTV's, Celebrity Rapper Show.
After Hart does his comedic introduction, Infinity's stellar first single entitled, "All Things Change," detours from the usual Hip Hop style while serenading his vocals in a profound way. Producer Rod Millwood has constructed the perfect Hip Hop sounding anthem. The one song with lyrical vigor and vinegar is "Trouble" which could be the most real Hip Hop track released on an Indie level. "This might be the first song dealing with the issue of a man confronting his experiences in life," Myers states. "I've never really heard that in a song." Refusing to sugarcoat his feelings, the title track "Infinity" manages to say it all about the possibilities in life.
Though Myers has been friends with comedian, Kevin Hart, he has also known producers and executive producers Millwood, Andrews and Wilkerson for many years, this is the first collaboration with all four of them on one project. "We just worked so well together," Myers says of Millwood who produced and went back into remix the entire Infinity full length CD. Millwood has also done tracks for Kevin Hart, Mark Simmons, Patti Labelle and Peaches and Herb. "I prefer working with a producer who know their way around a console in the studio, and Rod is one of those guys that can anything in the studio," he says. In addition, the producer added both an introduction and a CD ending bit with comedian, Kevin Hart. The CD in between is a danceable soundscape for the lyrically versed listener.
Using simple words to express complex feelings is the best way to describe the entire Infinity CD. Myers proves that not only is he an exceptional music artist, but his skills as a songwriter is impeccable in this industry today. "Whenever I start to write lyrics, I think it's important to be true to your words," Myers says. "When I started working on the 'Infinity' CD, I realized that in my life, I am by far my own worst enemy. Writing that songs that way on this album is my way of dealing with life." Myers ends by saying that "it was just a pleasure having Rod in the studio. I think the outcome was an amazing CD from beginning to the end."
About the Sunset Records Group (SRG):
A privately owned Don Lichterman company, Sunset Records Group (SRG) is a fast growing Independent Record Label and Independent Distribution Company. The company has four major divisions, the Sunset Records Group of Distributed labels, the Sunset Strategic Marketing & Licensing Division, the Sunset-Digital Distribution Division and the Sunset-Filmed Entertainment Division. All corporate information and all information about the Sunset Group of Entertainment and media Companies are available online at www.SunsetHolding.com. Also, visit, SunsetUrban.com.
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