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T.I - Featured Artist of the Month in July on Music Choice

Thirteen videos from T.I.'s catalog of music, along with exclusive programming that introduces viewers to both the personal and professional sides of T.I., will be featured on Music Choice's free video-on-demand music service, the most-popular video-on-demand service in the country, throughout the month of July.

New York, NY (Billboard Publicity Wire) June 19, 2007 -- Music Choice, the leading, multi-platform music network, today announced that T.I., one of the most powerful forces in urban music today, would be the featured 'Artist of the Month' in July on Music Choice.

The multi-platform promotional program, which reaches millions of music fans through their TVs and Online, takes an unprecedented look at the life of one of today's most focused, creative artists and highly successful business executives. T.I. is a man of many talents - three of his four albums have gone Platinum; he was the leading man in the film, ATL; he owns and manages his own record label, Grand Hustle; he is a multi-million dollar real estate developer; and he designs his own clothing line, AKOO.

list recording artist, and his fans have rewarded his hard work and dedication by awarding him with two Grammy's, Platinum and Double Platinum albums, and positioning him as one of the all-time best performers on the Music Choice network's video-on-demand music service.

Thirteen videos from T.I.'s catalog of music, along with exclusive programming that introduces viewers to both the personal and professional sides of T.I., will be featured on Music Choice's free video-on-demand music service, the most-popular video-on-demand service in the country. The T.I. Artist of the Month content will also be replicated on the Music Choice network's free online music service for cable-modem subscribers.
    
"We appreciate the partnership and support that Music Choice has shown throughout T.I.'s career," says James Lopez, Senior VP of Marketing for Atlantic Records. "Their commitment to him as an artist is evident in naming him artist of the month for July. The content that was produced will be compelling and serve as a great consumer experience for their subscribers. Overall the branding of T.I. and his upcoming album T.I. vs T.I.P. across their platforms is a win for all. The consumer will definitely walk away with knowing more about this artist and getting a look in to his world."

"With close to 8 million orders to date for T.I.'s music videos on Music Choice, he was a perfect fit for our Artist of the Month program which features today's most prolific artists," says Lamonda Williams, Director of Urban Programming for Music Choice. "T.I. has earned his title as an "A" list recording artist, and his fans have rewarded his hard work and dedication by awarding him with two Grammy's, Platinum and Double Platinum albums, and positioning him as one of the all-time best performers on the Music Choice network's video-on-demand music service."

The Music Choice Originals featuring T.I. include:

T.I. "STILL KING" - T.I. explains why he's still the "King of the South" & shares with viewers the concept behind his new album, T.I. vs. T.I.P. What is T.I. doing that no other rapper has done before? Tune in to find out!

T.I. "BIG THINGS POPPIN' Playlist" - T.I. hosts a video tour of his hottest music videos - pointing out the "big things poppin" in each of the featured videos.

"T.I. vs. T.I.P" - T.I. buckles Music Choice viewers into the passenger seat of his car as he takes us on a journey through his personal and professional 'lives' while driving through his hometown of Atlanta. T.I. explores his multiple roles - businessman, recording artist, multi-million dollar real estate developer, designer…..

T.I. "NAKED" - T.I. exposes himself to uncensored questions from his fans on the street    

About Music Choice®
Music Choice is the leading multi-platform music network that reaches millions of consumers nationwide through their TVs, online, and cell phones. Music Choice programs music channels, produces Music Choice Originals, films in-studio artist performances and interviews, and distributes daily entertainment news. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice.

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