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Press release distributed in partnership with ... 
Apogee Interfuses the Power of Performing Arts with the Penetration of Electronic Media
The Apogee Foundation is celebrating a decade of excellence in the performance arts with enhancements across all of its program divisions designed to inspire new awareness and new markets for artistic excellence through electronic media.
New York, London and Tokyo (Billboard Publicity Wire) September 19, 2007 -- The Apogee Foundation (www.apogeefoundation.org) has marked the start of its second decade of operations by announcing that it will collaborate with international media & technology group, Aurience Limited (www.auriencemedia.com), to expand the scope, scale and penetration of its marquis performing arts programs around the world through film and television, interactive technologies and recorded media productions.
This electronic expansion of Apogee's programs will be implemented across each of the Foundation's three major program divisions: Apogee Awards, Apogee Academy and Apogee Artists, which are respectively designed to identify and support, develop and promote the world's most gifted emerging artists. These media & technology enhancements will be integrated into the ongoing expansion of each of Apogee's program areas, building on the Foundation's historic record of innovation and success in developing and promoting elite performing arts talent by:
- broadening the exposure of Apogee Awards programs and award laureates in sync with the Foundation's ongoing geographical expansion to identify and support the most gifted emerging artists from around the world;
- making more widely accessible the Foundation's Apogee Academy training programs to ensure that emerging artists all over the world can achieve their fullest potential; and
- providing a global platform to showcase the world's most gifted artists through broadcast and recording, reality and documentary media coverage of marquis Apogee Artists performance events around the world.
This spectrum of enhancements across all the Foundation's program areas is designed to interfuse the power of performance art with the penetration of electronic media and in so doing to inspire new awareness of, and to create new markets for, excellence in the performing arts through excellence in the electronic arts.
To see continuously updated Aurience videocasts of Apogee Award laureates and Apogee Artists events around the world, visit Apogee Videocasting at: http://www.apogeefoundation.org/media/video.php
Apogee President Kenneth Schneider, also recently appointed CEO of Aurience Media, said: "Apogee's international team of professionals has achieved a wonderful record of innovation in enabling gifted artists to fulfill their potential on the world stage. The global Apogee family can now proudly celebrate a decade of `recreating the future of human creativity', together, and Aurience is delighted to have the opportunity to become a part of this and to assist in further advancing this legacy."
You can listen to an interview with Kenneth Schneider discussing Apogee's collaboration with Aurience Media at: http://www.apogeefoundation.org/audio/interviews/inspiring_the_potential.mp3
About The Apogee Foundation ®
Apogee is an international philanthropic corporation dedicated to the development of human excellence in the art of performance. The Foundation's programs are designed to synergize the creative, spiritual and economic aspects of human potential, creating a triple helix of evolution that propels its beneficiaries to the apogee of human excellence on the world stage.
About Aurience Limited (SM)
Aurience is an international media & technology consulting group with the motto "Work to Inspire." The firm has particular strengths in developing and implementing new forms of East-West market synergies, and has special capabilities at the elite levels of the arts and athletics sectors of these industries and regions.
Camran N. Shafii
Senior Vice President, The Apogee Foundation
1001 Avenue of the Americas, 12th Floor
New York, NY 10018-5460 USA
+1.646.461.6196 or +1.888.APOGEE.8
Fax: +1.646.292.5101
www.ApogeeFoundation.org
Kenneth Schneider
President and CEO, Aurience Limited
CountyMark House, 50 Regent Street
London W1B 5RD England
Tel: +44.(0)20.7870.3990
Fax: +44.(0)20.7990.9966
www.AurienceMedia.com
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