CollegeFest® 2008: A Boston Back to
School Party Over 20 Years In The Making Is Back For Its Largest Event
Yet
Featured Artist Performances by Grammy
Winner Chamillionaire and Grammy Nominee Soulja Boy
Entertainment, Free Giveaways, Prizes and Celebrity Appearances
Define Long-Running September Student Event
BOSTON (Billboard Publicity Wire via Business Wire EON) September 16, 2008 --
CollegeFest®, the premiere
back-to-school event in the U.S.A., returns to Boston for the
twenty-third year on September 27th and 28th.
Microsoft has signed on as the event’s
presenting sponsor, joining associate sponsors JetBlue Airways,
and RepNation. The event’s media
partners this year include The Boston Globe, and WAAF Radio.
CollegeFest®, owned and organized by Mr. Youth®,
the nation’s premier youth marketing agency,
has grown to become a staple in the culture of Boston’s
collegiate life since 1985. The festival will be held at Boston’s
Hynes Convention Center. Over 15,000 college-aged students from more
than 50 Boston-area campuses are expected to attend the event, where
they will be treated to live performances from nationally prominent
recording artists, tons of free giveaways, and prizes from over 100
corporate exhibitors and sponsors. Sponsors will include local
companies, non-profits, and national corporations.
CollegeFest® 2008 will feature
appearances by Playboy’s Miss October 2008,
Playboy Cyber Girls, and Miss Playboy Mobile. Grammy winning Hip Hop
star Chamillionaire will be headlining the event on Saturday
September 27th and Grammy Nominee Soulja Boy will
be performing on Sunday September 28th. Popular
regional acts also include The White Tie Affair, Illinois, and
The Gay Blades. New England based performers appearing include
Wildlight, Evan Michael Band, and Bronze Radio Return among others.
“CollegeFest is a Boston cultural institution
which allows all Boston area college students to experience the very
best this city has to offer from food, to fun, to arts & entertainment,”
said Matt Britton, Managing Partner of CollegeFest. “This
year’s roster of top notch recording artists,
celebrity appearances, and free stuff will create one unforgettable
experience.”
CollegeFest, part festival and part trade show, has become one of the
foremost opportunities for major brands to connect with young,
brand-loyal consumers. Among the exciting exhibitions this year:
-
Microsoft® - This Fall, See
For Yourself at Microsoft's See For Yourself College Tour. This Fall
Microsoft is taking its College Tour to the east coast’s
biggest back-to-school event - CollegeFest! Learn about Web 2.0 tech &
Media Center gadgetry from the experts, & experience Zune & Xbox 360
like never before! You could win games, Windows Media Center bundles,
and one winner will receive a Digital Dorm Room retrofit powered by
Windows Media Center!
-
JetBlue Airways – Students are
encouraged to stop by Blue Betty, JetBlue’s
mobile marketing unit, to get a slice of the JetBlue Experience. In
addition, they will be raffling of one pair of round-trip flights to
any of their non-stop destinations from Boston
-
Kaplan Test Prep & Admissions –
Enter to win $25k for Grad School in the “Kaplan
Gets You In…And Pays Your Way Sweepstakes!”
Visit kaptest.com/25k or the Kaplan booth for more info.
Additional exhibitors include Monster Energy Drinks,
CareerBuilder.com, Nantucket Nectars, and Toyota Scion with more being
added daily. For the latest information on CollegeFest 2008, please go
to www.collegefest.com.
CollegeFest Facts
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When:
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Saturday, September 27th, 12pm - 7pm
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Sunday, September 28th, 12pm - 6pm
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Where:
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Hynes Convention Center
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900 Boylston Street
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Boston MA 02215
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Admission:
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$10 admission with valid college ID - Cash, MasterCard, Visa,
AMEX, or Discover (Advance discount tickets available at www.collegefest.com)
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For more information on CollegeFest, e-mail info@collegefest.com.
About Mr. Youth
Mr. Youth helps brands navigate through a radically changing media
landscape to conceive strategies and deliver campaigns that engage a new
breed of consumer. Since inception in 2002, Mr. Youth has been immersed
in the youth market partnering with leading brands to help them reach
and impact the most elusive and rapidly changing consumers. This
experience with the 14-29 demographic has helped Mr. Youth formulate
strategies for targeting “Consumer 2.0”,
a framework the agency developed to help marketers understand the
radically changed behaviors of this new generation of consumers. Mr.
Youth’s expertise spans word of mouth, social
interactive and experiential, extending far beyond just reaching
consumers, fully focused on engaging them. Mr. Youth was recently listed
to the prestigious Inc 500 List of the nation's fastest-growing private
companies and is #16 on Promo Magazine’s most
recent PROMO 100.
Mr. Youth’s proprietary marketing properties
include CollegeFest® (www.CollegeFest.com),
the nation’s largest back-to-school college
marketing event.
For more information on Mr. Youth, please visit www.MrYouth.com.
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