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Fathead Launches New Disney Line Featuring Hannah Montana, Pirates of the Caribbean and Characters From the Disney Pixar Film Cars

Available in Time for the Holidays, Disney Collection Headlines New Era in Fathead Home Decor

LIVONIA, Mich. (Billboard Publicity Wire via Business Wire EON) December 17, 2007 -- Fathead®, the number one brand in sports and entertainment wall graphics and the brand best-known for its official life-size images of professional athletes, animated heroes and entertainment characters, is launching a new line of Fathead wall décor featuring Disney Channels Hannah Montana, and characters from both the Pirates of the Caribbean trilogy and the Disney Pixar film Cars, just in time for holiday gift-giving. Disney Pixar Cars characters include Lightning McQueen, Mater, Sally, Luigi, Guido, Doc Hudson and Ramone, and Pirates of the Caribbean features Captain Jack Sparrow and Will Turner. These spectacular life-size images are a must-have for this holiday season.

Hannah Montana rocks! Disney Pixar Cars characters roll! And Pirates swashbuckle! It's just that simple
Hannah Montana rocks! Disney Pixar Cars characters roll! And Pirates swashbuckle! Its just that simple, said Brock Weatherup, Fathead CEO. We are thrilled to be offering Disney fans of all ages a unique way to decorate their homes with images from these popular franchises.

News Image A Fathead is a bold, colorful, life-like, life-size wall-graphic of well-known stars. Fathead is an especially popular brand among sports fans, teens and tweens, moms, dads and gift-givers. A special adhesive backing allows them to be moved from wall to wall, making them a mobile and fun part of any familys home décor.

Each image captures the essence of the character it portrays. Fathead images are perfect for decorating a bedroom, office or entertainment area and can be purchased by visiting the companys website, www.fathead.com, at select retailers, or by calling (877)-FATHEAD.

About Fathead LLC: The Livonia, Mich-based company, whose products are commonly referred to as Fatheads, takes pride in connecting fans with their passions. Fathead has become the preferred home, personal and lifestyle décor purchase for sports and entertainment enthusiasts of all ages. The most popular Fathead product line consists of a colorful vinyl wall graphic of popular sports stars, NASCAR race cars and entertainment characters. Fathead LLC maintains license agreements with the NFL and PLAYERS INC., Disney Consumer Products, Inc., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB and MLBPA, NASCAR, NBA Entertainment, MLS, Action Sports, NHL and NHLPA, Dallas Cowboys Cheerleaders, Lucasfilm, Ltd., Twentieth Century Fox Film Corporation, Gracie Films, Time, Inc., Marvel Characters, Inc., Columbia Pictures Industries, Inc., and WMG. Fatheads can be seen and purchased at www.fathead.com or 1-877-FATHEAD and will soon be available at preferred retailers throughout the United States.

Fathead LLC is a privately-held company led by Dan Gilbert, chairman and founder of Quicken Loans, the nations largest online mortgage lender. Gilbert also is Majority Owner of the NBAs Cleveland Cavaliers basketball team. Dan and his partners also operate Flash Seats LLC, which replaces physical tickets for sporting events with an electronic approach; and the American Hockey Leagues Lake Erie Monsters franchise, that began play at Clevelands Quicken Loans Arena in the 2007-08 season. Other companies in which Gilbert and his partners have invested include Michigan-based online promotions company e-Prize.

MULTIMEDIA GALLERY

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5568411

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  CONTACT INFORMATION

Fathead
Brian Stevenson, 734-386-5911
brianstevenson@fathead.com
or
Megan Tarsha, 734-386-5924
megantarsha@fathead.com

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