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Mobile Monday Global Unveils New Mobile Excellence Awards

Mobile Excellence Awards to Honor Achievement in Mobile Media, Marketing and Technology

Although still in its infancy, mobile technology is already recognized as an integral part of the global media distribution chain Consumers expect mobile entertainment to be part of their lifestyle, and the Mobile Excellence Awards will recognize those companies who are making that happen. The integration of video, advertising and social networks into the mobile experience promises huge growth for all industries involved The mobile revolution has captured the attention of the entertainment community, and the ITA is proud to be an industry sponsor of an event that recognizes leadership in such a progressive industry.

Beverly Hills, CA (Billboard Publicity Wire) April 23, 2008 --Mobile Monday Global, the international mobile community fostering cooperative business development, announced today it officially launched The Mobile Excellence Awards (MEA) to the North America mobile entertainment industry. The Mobile Excellence Awards (www.mobilexawards.com), produced by Little Monster Media, a mobile and digital entertainment production company based in Los Angeles, will honor leading corporations, visionaries and creative individuals making a difference in mobile entertainment. The 2008 Mobile Excellence Awards will celebrate the best in mobile entertainment, including media, marketing and technology segments.

Mobile X Award

"Although still in its infancy, mobile technology is already recognized as an integral part of the global media distribution chain," says Jari Tammisto, Founder and Chairman of Mobile Monday Global. "Consumers expect mobile entertainment to be part of their lifestyle, and the Mobile Excellence Awards will recognize those companies who are making that happen."

Industry supporters including Mobile Marketer, the news leader in Mobile Marketing, Media & Commerce, Digital Hollywood, the Mobile Entertainment Forum, Interactive Television Alliance, Parks Associates and others will be participating in the fall event. Categories include corporate initiatives, consumer services, consumer experiences, content creation, and marketing devices or revenue generators. The winners will be formally announced by industry luminaries and honorees.

"The integration of video, advertising and social networks into the mobile experience promises huge growth for all industries involved," says Allison Dollar, CEO, Interactive Television Alliance and MEA co-chair. "The mobile revolution has captured the attention of the entertainment community, and the ITA is proud to be an industry sponsor of an event that recognizes leadership in such a progressive industry."

The Awards Gala will take place on October 30, 2008 at the Academy of Television, Arts & Sciences in North Hollywood, California, immediately following the Digital Hollywood Conference. Mobile entertainment and new media community leaders will be in attendance for a reception and program celebrating the nominees' work and honoring the winners.


About Mobile Monday Global

Mobile Monday is a global community of mobile industry visionaries, developers and influential executives fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Among its objectives are to encourage innovation, facilitate networking between early stage and established companies across global borders, share innovative trends, forecasts and best practices with the community, facilitate and create partnerships, and to educate the general public about the mobile industry. www.mobilemonday.net

About Mobile Excellence Awards
The 2008 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. www.mobileXawards.com.

About Little Monster Media
Little Monster Media is a full service packaging & event production house based in Los Angeles California. Little Monster Media specializes in packaging and production for the mobile and digital entertainment industries, including music, television and film. Drawing from an elite team of industry leaders, Little Monster Media is committed to making things happen. www.littlemonstermedia.com

PR Contact:
Axis Marketing & PR
310 276-2220
smiller(at)axismarketingpr.com

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• Mobile Monday Launches Annual Mobile Excellence Awards To Honor Outstanding Achievements & Leadership in Mobile Entertainment 2008-07-02