Music Choice Brands October as
'Rocktober' with Special Programming Featuring Rock's Legends and Its
Rising Stars
Slipknot, All American Rejects, Pete Wentz, Three Days Grace, and
Unearth All Featured in Rocktober on Music Choice
NEW YORK (Billboard Publicity Wire via Business Wire EON) October 1, 2008 --
Music Choice, the award-winning, multi-platform video and music network,
announces the launch of ‘Rocktober’,
a month-long programming & marketing campaign dedicated to Rock’s
hottest established and emerging artists. The long list of featured
artists and bands includes Slipknot, All American Rejects, Pete Wentz,
Three Days Grace, and Unearth. Music Choice will offer Originals,
video premieres, video playlists, and a selection of classic videos &
DVD clips throughout the month of October to watch on its free On Demand
network and its free online music service.
The ‘Rocktober’
video programming on Music Choice will feature Slipknot on BIG!,
the music network’s new Original series
featuring the life and work of artists who are the “Best
In the Game.” Millions of Music
Choice viewers will get an exclusive opportunity to go backstage with
the masked men of Slipknot as they transform into metal maniacs. Music
Choice will also be featuring a 4-part Rock U Original
series, with a new episode launching every week during the month of
October. The series will dissect the anatomy of a Rock band.
Rock U: Anatomy of a Rock Band (Part 1: Drummers)
– Watch as some of today’s
biggest names in Rock discuss three of today’s
hottest drummers – Dave Grohl, Joey
Jordinson, and Travis Barker.
Rock U: Anatomy of a Rock Band (Part 2: Bassists)
- Whether it’s slapped or plucked, no rhythm
section is ever complete without the bass player. Tune-in to check out
three unique and highly-talented bassists: Flea, Les Claypool, and
Fieldy.
Rock U: Anatomy of a Rock Band (Part 3: Guitarists)
– From monster licks to shredding solo’s,
this episode highlights guitar ‘heroes’
such as Tom Morello, Jack White, and the legendary Dimebag Darrell.
Rock U: Anatomy of a Rock Band (Part 4 –
Vocalists) – Watch as Music Choice
breaks down the powerful presence of front men such as the late/great
Kurt Cobain, Billie Joe Armstrong, and Maynard James Keenan.
Also featured on Music Choice during ‘Rocktober’
will be a special Fresh Crops episode featuring All Time
Low; a Do’s and Don’ts
of Rock Style hosted by All American Rejects; a special edition
of Doug Business As featuring Pete Wentz’s
tips on the importance of getting involved in multiple business
ventures; an exclusive clip from Three Days Grace’s
live performance of “I Hate Everything About
You,” and exclusive DVD clips from Unearth.
“Music Choice is very excited about this year’s
Rocktober campaign,” says Justin Prager,
Director of Rock and Pop Programming for Music Choice. “The
line-up of featured artists is by far our strongest to date! From Slipknot
to The All American Rejects to Three Days Grace, we have
all bases covered no matter what style of Rock you prefer. Between
Slipknot’s BIG! piece and the ‘Anatomy
of a Rock Band’ 4-part series, this is Music
Choice’s proudest moment yet for original
Rock music content.”
About Music Choice®
Music Choice is the leading multi-platform music network that reaches
millions of consumers nationwide through their televisions, online, and
cell phones. Music Choice programs dozens of uninterrupted music
channels; produces Music Choice Originals that feature today's hottest
established & emerging artists; offers thousands of music videos, and
distributes daily entertainment news clips. Music Choice is a
partnership among subsidiaries of Microsoft Corporation, Motorola, Inc.,
Sony Corporation of America, EMI Music and several leading U.S. cable
providers: Comcast Cable Communications, Cox Communications and Time
Warner Cable. MUSIC CHOICE® is a registered
trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com.
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