KickApps Powers Groundbreaking Audience Driven Multi-Platform Show
Produced by Endemol UK
‘Upstaged’
Online Community Determines Who’s Watched and
Who Wins in Live Daily Competition
NEW YORK & LONDON (Billboard Publicity Wire via Business Wire EON) February 6, 2008 --
KickApps, the leading on-demand social media platform, today announced
that it was selected by the BBC and Endemol UK, part of global
entertainment producer Endemol, to power the online community for a
groundbreaking multi-platform (online, TV and live) entertainment event
called ‘Upstaged.’
Contenders for the show join the Upstaged community and submit an online
proposal at www.bbc.co.uk/upstaged.
Their fate, whether they’re chosen to appear
on the stage and whether they stay on the stage, is decided by the
Upstaged online community.
Every week day Contenders will go head-to-head on two specially built
glass stages in the middle of Millennium Square, Bristol. Contenders are
tasked with trying to entertain the nation for six hours. Their acts
will be shown on the Upstaged website and be featured in a BBC Three
highlights show.
After scrutinizing their performance, the Upstaged community will vote
for their favorite act. Each day’s winner will
perform again the next day with a new challenger brought forward to try
and ‘upstage’ them.
The rivalry all comes to an end in the late Spring 2008 with the
crowning of an overall champion. Contenders can be alone or in groups,
professional or amateur, entertainer or intellectual, the best of the
best or the best of the worst.
The eight week event begins on February 4th,
2008 with the final three weeks being accompanied by a simultaneous TV
series. Upstaged is open to residents of the UK over the age of 18.
"Upstaged is ambitious and groundbreaking multiplatform entertainment.
Our partnership with KickApps will play a crucial role in seamlessly
integrating the online experience with the broadcast and live events."
said Jim Harrison, Head of Broadcast, Endemol Digital Media.
KickApps is powering all of the social media functionality on the
Upstaged site, including member/contender acquisition; user generated
video submissions for members trying to be contenders; online profiles;
voting onto the show; and voting for the winners throughout the entire
event. In addition, Upstaged will leverage the KickApps programmable
video player and Widgets so visitors can view submitted acts and watch
live streaming video when contenders are on stage.
“Upstaged is a prime example of how social
media experiences are being successfully adopted as core components of
programming by innovative media companies,”
said Alex Blum, CEO, KickApps. “This unique
event is a powerful example of the real business impact and innovation
social media can have for media and entertainment brands. We look
forward to watching the show and witnessing a major milestone unfold as
this new entertainment model matures.”
About KickApps
KickApps’ on demand social media applications
enable web publishers and marketers to quickly and easily grow, engage
and monetize online audiences. Our platform features a broad spectrum of
applications, including social networking, user-generated content,
online video players and viral Widgets, that are tightly integrated with
media and community management tools for complete control of the
community. KickApps is highly customizable and flexible for seamless
integration with any website using HTML, CSS, JavaScript and APIs.
Customers include: ABC Family, CW Television, Scripps Network
Interactive, VIBE Magazine, HBO, Cinemax, BET Networks, Cox Television,
Fila, Kraft Foods, P&G, the Phoenix Suns, among many others. For more
information, please visit www.kickapps.com
and www.kickdeveloper.com.
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